Several forces are transforming the structure and content of the music industry. Artists are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional labels as music and some view it as business, the new artist increasingly looks like an entrepreneur.
Life is getting harder in today's music business. Decisions are becoming extremely complex. Everything seems to be faster, faster, and faster. Today's challenges facing the musical entrepreneur is information overload, anxiety and the need to rush. #SlowDown
Talent today need the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions. Overall this will decrease stress,and increase value while they can continue to make great music.
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